The Strategic Pivot: Can the Rams Repeat Success with Tight Ends?

McVay's 2025 Tactical Mastery and Its Future

In 2025, Sean McVay revolutionized NFL offensive strategy through the extensive deployment of 12 and 13 personnel packages. This innovative use of multiple tight ends provided the Rams with a unique advantage, bewildering opponents and contributing significantly to their success. The crucial question now is whether this once-revolutionary tactic can continue to yield the same results in the 2026 season, especially as rivals have had an offseason to analyze and prepare for it.

Analyst's Perspective: The Need for New Game Plans

Football analyst Warren Sharp has voiced concerns about the Rams' reliance on their previous season's winning formula. He suggests that for the Rams to maintain their competitive edge, McVay must once again introduce unforeseen elements into his playbook. Sharp highlights that the league is now well aware of McVay's shift from 11 personnel to a tight-end-heavy approach, implying that simply replicating past strategies would be a misstep.

Dominance of 13 Personnel in 2025

During the 2025 season, the Rams showcased an unparalleled commitment to 13 personnel, utilizing it in 30.5% of their plays. This figure more than doubled the usage rate of the second-ranked Pittsburgh Steelers, who employed it in 14.5% of their snaps. This aggressive strategy translated into substantial on-field success, marked by an impressive Expected Points Added (EPA) of +77.4, underscoring the efficiency and impact of this formation.

Statistical Prowess with Tight End Formations

The strategic deployment of 13 personnel formations not only provided a statistical edge but also showcased the Rams' offensive capabilities. From these groupings, the team averaged 4.8 yards per carry and a remarkable 6.2 yards per play. These metrics highlight the formation's effectiveness in both run and pass plays, demonstrating a balanced and potent offensive attack.

Reinforcing the Tight End Corps

Despite suggestions for a potential strategic pivot, the Rams have doubled down on their tight end talent. The roster boasts experienced players like Tyler Higbee, Colby Parkinson, Davis Allen, and Terrance Ferguson. Furthermore, the team invested a second-round draft pick in Max Klare, signaling a continued commitment to a tight-end-centric offensive philosophy. This strong contingent suggests that McVay intends to persist with these formations, challenging opponents to find ways to counteract their depth and versatility.

Strategic Advantages and Roster Decisions

The Rams' emphasis on tight ends offers a dual advantage: it bolsters their offensive scheme and reduces the immediate need for a highly paid third wide receiver. This strategic choice was evident last season when players like Tutu Atwell saw reduced playtime. The depth at tight end forces a challenging roster decision, with all five players vying for spots, and raises questions about the roles of promising receivers such as Jordan Whittington and Konata Mumpfield.

Anticipated Continuation of Tight End Dominance

Despite expert opinions suggesting a need for change, all signs point to the Rams continuing to lead the NFL in 13 personnel usage in 2026. The team has made significant investments in this strategy, and as long as opponents struggle to effectively counter it, the Rams are unlikely to abandon a formula that has brought them such considerable success. Their sustained dominance with multiple tight end sets is a testament to the effectiveness of this approach, echoing the football adage: if it's not broken, don't fix it.